Brand Manager, AffiniPay
​January 2018 - December 2019

 

• Led cross-functional teams in integrated campaigns driving LawPay brand story, resulting in 38%+ year-over-year growth

• Built brand messaging and campaign frameworks, developed and maintained editorial calendars

• Wrote and launched new drip campaigns focusing on product features to qualify leads and increase conversions

• Managed $1,00,000+ annual budget for marketing activities including demand generation activities and content development

• Collaborated with digital agency partner in brand’s paid search and first-ever ABM campaign program

• Partnered with sales, product marketing, and client success to ensure a seamless experience from new lead to customer advocacy

 

 

Marketing Manager, NurturMe 

October 2016 - December 2017

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• Managed $500,000 budget for annual marketing plan for CPG startup across digital, print, retail, e-commerce and events

• Directed relaunch of brand messaging and creative including package design, supervising agency partners

• Amplified brand’s influencer and partnership strategy, and PR, securing sponsorships with SXSW and the Autism Hope Alliance

• Increased brand presence across all channels resulting in 10MM+ impressions and leading to a 127% year-over-year growth

• Led field marketing and retail programs including monthly trade shows, weekly demos, sampling, and couponing

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Contributing Beauty Editor, The Vanity Report for The LV Guide

February 2015 - August 2017

 

• Contributed weekly articles to TODAY Show stylist Lilliana Vazquez’s website for 250K monthly visitors­­­

• Fostered relationships with beauty industry publicists and experts, and conduct interviews

 

 

Digital Content Strategist, Latinworks 

​May 2013 - September 2017

 

Clients: Anheuser-Busch, Target, Kimberly-Clarke, PepsiCo, Lowe’s, Texas Lottery, Dominos, Voto Latino
 

• Developed paid and organic digital and social media content strategies that drove engagement and brand affinity cross-culturally

• Supervised production process from brief to execution, providing direction to internal teams, ensuring client goals were exceeded

• Led influencer outreach programs for categories including fashion, beauty, entertainment, and lifestyle

• Spearheaded relaunch of Kimberly-Clarke content strategy, resulting in 40K+ organic fan growth and 130% engagement increase

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Social Media Manager, Executive Assistant, Pamella Roland

​January 2012 - April 2013

 

• Developed and executed design house’s social media strategy, including real-time content for Mercedes-Benz Fashion Week

• Organically grew brand’s Twitter and Facebook audiences by more than 100% in seven months

• Maintained and optimized brand website, coordinated model casting sessions, market week and photoshoots

• Tracked company press and managed distribution of stylist samples with external PR agency

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Account Coordinator, Sunwest Communications 

​October 2009 - December 2011

 

• Developed strategic communications campaigns and press materials for corporate, education and philanthropic clients

• Successfully led projects as sole client contact for 3-month interim, resulting in promotion to firm’s largest account (ExxonMobil)

• Planned annual special events and community fundraisers for 25 to 1300+ attendees, including the ExxonMobil DREAM Tour

• Established firm’s first-ever social media team and spearheaded agency’s bilingual outreach programs