Projects
LAWPAY
Welcome Nurture Campaign
Developed and launched brand new feature-focused nurture email campaign to drive lead generation for LawPay prospects. A stark contrast to prior nurture campaigns which were heavily asset-driven and with little tie back to the LawPay solution, this one provided attorneys the LawPay value proposition in a new format, and look and feel. In two months, this 9-step drip campaign converted 30% of all marketing-qualified leads in the pipeline to sales-qualified leads.
LAWPAY
CLE Webinar Program
I led the redesign and content development for LawPay’s monthly CLE program including email, social media, landing pages, webinar decks, promotional video scripts, and more. Through co-marketing opportunities, this program positioned LawPay's director of education as an industry thought leader. Additionally, I streamlined processes for the development of all CLE-related deliverables, cutting down production time by half and improving team efficiency. Within one year, I increased registrants and attendees by more than 25% and exceeded previous attendance records.
NURTURME
Tradeshow Booth
Directed the development and build of NurturMe’s new tradeshow booth with an overall vision of incorporating the story of the brand’s sourcing and CSR efforts. Inspired by the images seen in Peruvian markets, where NurturMe sourced its quinoa and donated funds, the booth was designed by the brand’s design agency, with direction provided by me.
THE LV GUIDE
Talking Rosacea with W3LL People
As contributing beauty editor for lifestyle website, The LV Guide, I researched and created weekly articles covering beauty, skincare, and the industry. I had the opportunity to interview the co-founders of clean cosmetics brand W3LL People for Rosacea Awareness Month.
NURTURME
Tummy-Friendly Feeding Guide
I created a printable, NurturMe-branded feeding guide per the guidelines of the American Academy of Pediatrics, with modifications for tummy-friendly diets in infants and toddlers. I researched and wrote the guide, which was designed per my direction by our design agency. I repurposed this guide across print collateral, as magnets for giveaways and sampling, and more.
BUD LIGHT CHELADA
Bud Chelada Recipes Social Video Campaign
I led the development of recipe video content for a social campaign for Anheuser-Busch. I managed video production, recruited culinary talent, identified recipes, determined media spend across Facebook, Twitter, and Instagram, and built messaging framework and guidelines for posts and moderation. The video series garnered a combined 1MM+ views.
REVISTA MUJER
Tu Bello Embarazo | Pregnancy Skincare Feature
I was featured as a beauty contributor in regional Spanish-language print and online publication Revista Mujer. I submitted an article covering pregnancy-safe beauty and skincare products. The publication is read across Austin, Houston, San Antonio, and the Rio Grande Valley.